At Watermark we love uncovering falling angels. This is typically a market favourite that lands itself in the fund manager sinbin after lofty expectations. Some investors simply label the business as broken and will exit at any opportunity. These situations allow you to keep accumulating stock cheaply, even when the company has turned a corner and is exceeding established milestones. One such opportunity has been Life360 (360), a family location tracking application with more than 32 million active users.

Overview

360 is a family tracking phone application. It allows family members to principally monitor location, driving safety and communicate amongst their family circle. Beyond this 360 is integrating whole-of-life cycle family products, such as insurance, and debit cards for children. Its premium subscription already includes roadside assistance similar to that offered by NRMA or RACV in Australia. It is the market leader in its field with more than 32 million active users.

History

360 listed at $4.79 and after some short-lived fanfare it would continue to trade under its IPO price for nearly two years, only passing it back in March. It’s now nearly doubled this hurdle in the past 3 months. We think the key misunderstanding from Australian investors was that phone-based Apps have high churn rates. We are normally accustomed to sticky Software-As-A-Service (SAAS) companies such as Xero (XRO) and Wisetech (WTC). Whereas in phone application-based software such as 360, high churn is just a factor of life, this has been seen on other listed phone apps such as the dating app Bumble.

Growth Momentum pre and post COVID

COVID has been a significant headwind for 360, with families in stay-at-home mode seeing little value in a tracking each other. This led to a lower than normal 20% revenue growth in calendar year 2020. Even with COVID and high churn rates, 360 has grown Annualised Recurring Revenue (ARR) from $45m when it listed in 2018 to its $120m+ that it has guided to this calendar year. This is a 3-year compounded rate of 38%. It is the clear category leader. These kinds of growth rates from a market leader and give us confidence that 360 will assert dominance the family location market.

All-star investment series

We maintain that high calibre strategic partnerships only happen to high calibre companies, as such it further supports our conviction in 360. Recently a number of high-profile investors joined the register, names included Vanessa Bryant (wife of the late Kobe Bryant), Tony Hawk (professional skateboarder), Nicole and Michael Phelps (Olympic swimmer). They have agreed to also establish an advisory council to execute on the product and marketing strategy.

Conclusion

With US reopening and increasing mobility Life360 has tailwinds abound. It still trades on a relatively cheap 6x Price to sales multiple. This is compared to Bumble, its closest peer in the US which trades on 11x price to sales. With better growth forecasted than Bumble, we think 360 is only beginning its rerate. 360 has stated intention to list on the NASDAQ which we see as another catalyst for this disparity to narrow.